simplex Player - Analytics Tracking

simplex Player - Analytics Tracking

Analytics tracking with the Simplex Player is easy. Here we show you the possibilities.

Supported tracking tools:

• Google Analytics
• Google Tag Manager
• Tealium iQ Tag Management
• Adobe Dynamic Tag Management (DTM)
• Matomo, formerly Piwik

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How do I collect data in Google Analytics?

Create a property and a dataview in your Google Analytics account.

Add this GET parameter to the video link with your Google Analytics Tracking-ID [*]:
googleAnalyticsID=UA-XXXXXX-X

An ondemand video captures the following events.
Category/Action/Label/Value:
Video - Start - [ID]:[Title] - n/a
Video - Pause - [ID]:[Title] - n/a
Video - Play - [ID]:[Title] - n/a
Video - Seeking - [ID]:[Title] - n/a
Video - 25% - [ID]:[Title] - n/a
Video - 50% - [ID]:[Title] - n/a
Video - 75% - [ID]:[Title] - n/a
Video - Complete - [ID]:[Title] - n/a

A live video captures the following events.
Category/Action/Label/Value:
Video - Start - [ID]:[Title] - n/a
Video - Pause - [ID]:[Title] - n/a
Video - Play - [ID]:[Title] - n/a
Video - Live - [ID]:[Title] - n/a

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How do I collect data in Google Analytics with Google Tag Manager?

Create a container in your Google Tag Manager account and create the appropriate tags, triggers, and variables.

Add this GET parameter to the video link with your Google Tag Manager Container-ID [*]:
GTMID=GTM-XXXXXXX

An ondemand video captures the following events.
Category/Action/Label/Value:
Video - Start - [ID]:[Title] - n/a
Video - Pause - [ID]:[Title] - n/a
Video - Play - [ID]:[Title] - n/a
Video - Seeking - [ID]:[Title] - n/a
Video - 25% - [ID]:[Title] - n/a
Video - 50% - [ID]:[Title] - n/a
Video - 75% - [ID]:[Title] - n/a
Video - Complete - [ID]:[Title] - n/a

A live video captures the following events.
Category/Action/Label/Value:
Video - Start - [ID]:[Title] - n/a
Video - Pause - [ID]:[Title] - n/a
Video - Play - [ID]:[Title] - n/a
Video - Live - [ID]:[Title] - n/a

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How do I collect data in Tealium iQ Tag Management?​

Add this GET parameter to the video link with the name of your Tealium account [*]:
tealium=account/profile/env

An ondemand video captures the following events.
Values (event, value):
video_status: info, play, pause, move, 25%, 50%, 75%, stop
video_location: [url]
video_player: simplex
video_videoID: [id]
video_title: [title]
video_length: [duration]

A live video captures the following events.
Values (event, value):
video_status: info, play, pause
video_location: [url]
video_player: simplex
video_videoID: [id]
video_title: [title]
video_length: [duration]

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How do I collect data in Adobe Dynamic Tag Management (DTM)?

Add this GET parameter to the video link with your Adobe Analytics Script url [*]:
dtmUrl=//assets.adobedtm.com/.../satelliteLib-....js

An ondemand video captures the following events.
Category/Action/Label/Value:
start
pause
play
seeking
25%
50%
75%
complete

A live video captures the following events.
Category/Action/Label/Value:
start
pause
play
live

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How do I collect data in Matomo, formerly Piwik?​

Add these GET parameters to the video link with the URL and the Site ID of your Matomo account [*]:
matomoUrl=https://accounturl/&matomoSiteId=3

An ondemand video captures the following events.
Values:
Video - Start - [ID]:[Title]
Video - Pause - [ID]:[Title]
Video - Play - [ID]:[Title]
Video - Seeking - [ID]:[Title]
Video - 25% - [ID]:[Title]
Video - 50% - [ID]:[Title]
Video - 75% - [ID]:[Title]
Video - Complete - [ID]:[Title]

A live video captures the following events.
Values:
Video - Start - [ID]:[Title]
Video - Pause - [ID]:[Title]
Video - Play - [ID]:[Title]
Video - Live - [ID]:[Title]

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[*] GET parameters are appended to the video link.
Example: https://media10.simplex.tv/content/1/2/3/?parameter1&parameter2
 

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More support articles

simplex Player - Parameters
04.10.2018

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simplex Player - Embed and publish
26.02.2018

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simplex Player - Adjusting the default player in simplex Pro
06.11.2017

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